Principles of Marketing Essay Example for Free

Principles of Marketing EssayThe course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing anxiety processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an agreement of the abridgment that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services be planned, priced, promoted, and distributed in localize to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to ? define and apply knowledge of the key marketing concepts. ? explain how marketing decisions are influenced by environment, trends and developments. ? wrangle the factors influencing consumer behavior.Please dress decently and appropriately (according to universitys dress codes) when attending classes. ? Group projects Assignments There will be group projects and assignments. For group project, work in concert with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation in the lead submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you whitethorn be penalized for late submission.If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 long time of the specified date. For any type written assignments given, the format of the paper should be as follows ? A cover page with your details Name, Student ID and Sections ( as registered in CMS) ? Font Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ?Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination set up Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1 Marketing Managing productive Customer kind Topic 2 The M arketingEnvironment and the Marketing Information Topic 3 Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities Getting to know. Overview of course plan. Marketing Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the emerging Read.The Marketing Environment and Marketing Information ? Companys Microenvironments ? Companys Macroenvironments ? Marketing research process Read Forum 1 ? Kotler Chapter 3 4 ? Real Marketing 4. 2 Tracking consumers on the Web Smart targeting or a little creepy. p 151 Class activities ? wrangle reading materials Topic 2 ? Discuss Prius Leading a Wave of Hybrids case Consumer Markets and Business Market ? Consumer get Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer Buying Behavior ? The Organizational Ma rket ? The Organizational Buying Process.